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Lego City Undercover
For Lego City Undercover, one of Nintendo's early Wii U exclusives, the publisher produced weekly video shows to promote the game and wanted to make sure people watched them. Gamer Creative put together a takeover using the Portrait Ad format, which delivers a higher click-through rate than static takeovers, housing an expandable video pane that allowed users to watch something without leaving the site.
To promote their online presence, Magicka 2 required an accessible website. This featured an autoplaying video, along with many other features such as automatically accumulated tweets. Gamer Creative also designed an interactive skin, plus a full Ad Suite for the Pre-order and Launch of Magicka 2.
Knights Of Pen and Paper 2
Designed and built was a single page website for Knights of Pen & Paper II. The site was fully responsive as a large proportion of traffic would be from mobile - as it's a mobile game. The website featured a video player, rotating testimonials and a screenshot gallery amongst other aspects.
Acquiring signups to the Newsletter was Cities Skylines top priority. To achieve this, Gamer Creative produced a website that encouraged gamers to sign up and collaboratively unlock new content, while signing up to the newsletter. Also designed and built was an interactive takeover along with a full Ad Suite for Pre-Order and Launch.
A Little Bird
Tornado Energy teamed-up with Just Cause 3 to promote their new Energy drink as "The Drink for Gamers". The hook of the brief was to make sure Tornado had a central hub for all content on JC3 to be visible. Also, they needed full takeovers and Ad sets to visually promote this online. Gamer Creative designed and built an interactive multi-page website for Tornado Energy that updates each time new JC3 content is released.
Gamer Creative designed and built a highly interactive takeover and campaign for The Escapists. The takeover was directly connected to the game - every time a prisoner escaped in the game (real players), the character would travel further up a ladder. Every time he reached a new checkpoint, a prize would be released for the whole community. This was a highly successful campaign which employed a lot of tech in the backend.
Death God University
DSK Green Ice Games
Gamer Creative designed and built a takeover for DGU. This takeover featured an autoplaying trailer within the skin - this expanded to an overlay on hover. The DGU takeover was created and performed with minimal supplied assets from the client, something Gamer Creative specialise in.
Battlefield 4 - Captured
With the launch of Battlefield 4, Electronic Arts hoped to set the tone for first-person shooters on next-gen consoles, so the publisher was looking for a new advertising concept to really engage audiences. Gamer Creative's answer was Battlefield 4 Captured, using takeovers and run-of-site placements to present a weekly video show, recorded and presented by our in-house team, and asking users to vote on the content they wanted to see in future episodes.
Gamer Network Site
Gamer Network is a vibrant games media and events company with growing audiences all around the world - and our corporate site needed to reflect this. Drawing on imagery and insight from across the group, we used custom illustrations to capture the character and dynamism of each facet of the business.
War of the Dead
There's only one thing a gamer wants to do when he or she sees a Nazi or a zombie: blow their brains out. For War of the Dead, which is about shooting Nazi zombies, there was only one solution. Gamer Creative's site overlay allowed users to destroy the game's unusual enemies and unlock exclusive content in the form of a site overlay.
The Showdown Effect
Paradox wanted to target Facebook users with The Showdown Effect, so Gamer Creative put together a campaign that allowed users to vote on the fighters they wanted to see go head to head in a new gameplay trailer. User engagement on this scale is a great way to build hype and awareness for an upcoming game.
Thief is a game of stealth and skill where players uncover hidden riches by cracking safes, picking their way through locked doors and skulking through the shadows, so it was important that the takeover reflected this in a simple but effective way. Gamer Creative's solution was to hide secret messages in key content, so the user had to uncover clues, taking in the game's brand as they interacted through calls-to-action. Once they had all the clues, users cracked the safe by entering the right digits in an allocated field. Their reward was to be included in a draw to win awesome Thief prizes.
The Elder Scrolls Online
Massively multiplayer online RPGs are vast experiences that are expected to absorb players for many years, so it was important to publisher Bethesda Softworks that the campaign for The Elder Scrolls Online presented the user with as much information as possible. At the same time, it was equally important not to overwhelm people. Gamer Creative employed the latest 'filmstrip' ad format to meet this need, automatically but gently scrolling through panels of information by default, and then allowing the user to manually slide between items that interested them when something caught their attention.
In 2013, Gamer Events decided to bring its wildly successful consumer games events - including the Eurogamer Expo, the biggest gaming show in the UK with over 75,000 attendees - together under one compelling global brand. Our design team worked closely with core stakeholders and our audience to establish the EGX brand, which captures the events' cutting edge vibe and works in a variety of settings and formats.
The Chernobyl Diaries was filmed in the radiation-ravaged Ukrainian city of Chernobyl, site of the catastrophic nuclear accident that occurred in April 1986. Studio Canal wanted users to understand the danger of entering this famous area, often called the Zone. Gamer Creative's takeover skin incorporated a Geiger counter that showed increased rad readings as users zeroed in on the hottest area via mouse movement. Locating this spot and clicking on it opened up hidden content.
Fresh content is key to keeping users engaged when an advert is stationed in the same place for a long period, so when Nintendo wanted to highlight the eShop continuously over a period of several months, Gamer Creative put together weekly creative updates to achieve this. MPUs and additional run-of-site placements complemented this activity and helped drive traffic to weekly deals at the Nintendo eShop.
The Mighty Quest for Epic Loot
Gamer Creative put together an impressive video skin showcasing the latest trailer for The Mighty Quest for Epic Loot, Ubisoft's popular free-to-play hackandslash. Video takeovers usually result in a higher click-through rate than standard takeovers and so it proved here.
God of War Ascension
Mobile devices are rapidly becoming one of the main conduits for content consumption online, so it's important that advertising creative evolves to engage users in different ways that suit portable web usage. For God of War Ascension, Gamer Creative put together an interactive mobile advert that expanded upon touch, giving users access to video, screens and pre-order incentives.
PlayStation Red vs Blue
One of Sony's great successes over the last two decades has been eking long life out of existing consoles. With PlayStation 4 imminent, the platform holder introduced two vibrant new colours schemes for PlayStation 3 to encourage further sales and wanted a football-inspired competitive theme at the centre of its advertising campaign. The Red vs Blue concept led to a takeover split in half - the red PS3 on the left, the blue PS3 on the right.
Titanfall was one of the biggest games in the Xbox One launch period and publisher Electronic Arts was very keen to break new ground with the advertising used to promote it. Gamer Creative's answer was to take advantage of the Xbox One's unique "Xbox record that" voice command feature. Following the release of a beta version of the game, users were encouraged to record and upload their best in-game kills for a chance to win prizes and a spot in a tournament at the Titanfall EGX Rezzed Championships in Birmingham. The campaign was so successful that it was entered into the Cannes Media Awards 2014.
Hearts of Iron 4
To capture and engage people's attention on its official website for Hearts of Iron 4, Paradox offered the community the chance to collaboratively unlock additional content for the game itself. Users did this by choosing an alliance and inviting friends to help boost numbers, gradually filling a progress bar that led to the coveted unlocks.